Jonathan is a multidisciplinary creative director with over 15 years of experience working with globally recognized brands.

During his time at Nike and Jordan Brand, Jonathan played an instrumental role in shaping unforgettable customer experiences. He contributed to high-profile events like NBA All-Star Weekend, created captivating brand-energizing pop-up experiences, and crafted successful campaigns for iconic products such as the Air Jordan.

He then transitioned to Amazon, where he led the redesign of the Sports & Outdoors category, directed brand-burnishing photoshoots, and helped set brand standards for online shopping across North America.

From leading in-house creative teams to managing external agencies, photographers, and other creative contributors, Jonathan is adept at leveraging diverse talents to bring innovative ideas to life. He is passionate about creating design systems and brand standards that foster cohesive and impactful experiences. He believes in the power of consistency to build brand equity, trust, and reliability, focusing on seamless journeys that resonate with audiences.

Being born and raised in the Pacific Northwest has shaped many of Jonathan’s passions. He enjoys activities that take him out into the natural environment, such as backpacking, cycling, archery, and dipping his toes into forest creeks. He currently lives in Edmonds, Washington with his wife, son, and dog.